“I have known Alexandra for years – as a colleague and as a friend. But having now “met” her as a designer, I am convinced that background in music gives Alexandra a clear advantage of being able to tune in with the client and transform into design the needs of an artist from a different field.
When talking to Alexandra about my newly released CD, she suddenly – knowing how uncomfortable I feel about promoting my own work – had an idea of creating a greeting card for me. Alexandra took a proactive approach: she explained in general the benefits of reaching out to people through a greeting card, presented an outline of the design, and gave me clear instructions on what materials she required from me. When I could not choose a quote, she did the research and came up with options herself.
From the design options that she had created, we chose one as a base. She listened very carefully to my comments, showed me what changes would look like, and explained why one or other designs would work better.
In this discussion, I really got the feeling that I was being engaged in the design process and that I could trust Alexandra's taste and vision.”
— Maria Valdmaa, Soprano